Innovation is only great when it lands.
Tracey Lin is a strategic operations and innovation leader who translates complex business priorities into programs that drive transformation and growth.
Converse
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The Coca-Cola Company
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Pernod Ricard
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HP
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Nike
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Central Garden & Pets
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Schreiber Foods
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BAT
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Converse • The Coca-Cola Company • Pernod Ricard • HP • Nike • Central Garden & Pets • Schreiber Foods • BAT •
Core Capabilities
Go-To-Market Planning
Designing and launching pilots that test customer value and create a path to commercialization.
Leading Change + Alignment
Aligning leadership and coordinating cross-functional teams in complex organizations to create behavioral change and move ideas forward.
Human Insight → Business Impact
Using human-centered design to translate external market insights and internal cultural needs into opportunities and operational effectiveness.
Operationalizing Strategy
Defining and turning strategic visions into operational roadmaps and models that de-risk execution and drive measurable outcomes.
Work Experience
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Retail Innovation Pilots
UNLOCKING NEW CUSTOMER EXPERIENCES
Led retail innovation concepts across 65+ global stores, building new experiences and repeatable frameworks for store teams to execute with confidence. Increased accessory sales to 8–10% of revenue and created a scalable model for future store participation.
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Digital Enterprise Transformation
DRIVING GLOBAL ADOPTION
Directed a global change program supporting the rollout of a digital procurement platform across 13,000+ employees. Aligned 40+ stakeholders and drove organization-wide adoption with 98% client satisfaction. -
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Consumer Experience Innovation
EXPANDING HIGH-VALUE ENGAGEMENT
Led customer insight and concept development across APAC markets to build a 3-year innovation pipeline targeting high-net-worth consumers. Developed new product and service concepts that progressed to pilot with 100+ early adopters.
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Operational Automation Innovation
EXPLORING NEXT-GEN KITCHEN TECHNOLOGY
Led a rapid product development sprint exploring next-generation kitchen technology to improve back-of-house efficiency in QSR environments, delivering six design concepts and a modular automation solution. Secured executive sponsorship for pilot investment.
