The DREAM:IN Project is a design-driven open innovation system, responding to the scale, speed and diversity of demand for innovation in emerging markets. Through extensive eld work, it harvests the dreams and aspirations of individuals and communities, which are then framed, debated and transformed by entrepreneurs, experts, business and community leaders, investors, and students into entrepreneurial large scale ventures. The goal is to design alternative futures for emerging markets that balance social development, economic growth, and sustainable use of the local environment.
DREAM:IN CHINA 2013
Founded by Sonia Manchanda in 2011, DREAM:IN has already gone through India and Brazil, making impressive progress in turning dreams into tangible reality. In spring 2013, the project will make its way to China. Through hosting 2-day workshops, DREAM:IN will collaborate with local communities: TsingHua University, TongJi University and Hong Kong Design Center in bringing together hundreds of participates.